The role of the Taxi dancer When the Taxi Dancers take the beginners through the Beginners routine, what should they do?
1. Go over the routine, parrot fashion as taught by the teacher; master all the moves so that the beginner can execute the routine flawlessly.
2. Use the time to focus on some apsect of the routine (eg, where should the ladies hands be positioned at the start, during and at the end of the first move to dissuade the forming of bad habits at a very early stage; remind blokes that it is far better to master a few, than it is to know all and then poorly execute them)
3. use the time to focus on beat/timing
4. encourage /persuade/ cajole the beginner to stay during the freestyle session to get hooked on the music/ sheer fun
In my neck of the woods (London), many beginners drop out after the first visit.
From a purely business perpective, this is a lost oppourtunity. The Question is what can CEROC INC do about retaining Beginners/ Make the experience more infectious.
One way might be to make better use of Taxi dancers, to spend more time on (2), (3) and (4) and less on (1)
Personally, I think (4) is very important (taxi dancers should lead the beginners back in to the main dance hall and dance with each one in turn to music which has a very easy to hear rhythm. eg. emma bunton -"what took you so long" sort of tempo). However, Taxi dancers are not really trained to do this.
Is the situation different in other parts of the country, if it is, is the deployment policy left to CEROC franchises and not directed by CEROC HQ....and if that is the case, then surely CEROC HQ have made a commercial mistake by not insisting on a consistent approach. |