[bigdjiver]

Could anybody pick out your ad from the page from the other side of the room?

My advertising advisor told me to base my advertising on the layout of the front pages of newspapers. Newspapers had been competing against each
on news stands for hundreds of years. They knew how to sell themselves.

Brand name and logo prominent.Consistent layout. People should be able to identify your ads from a distance or quick glance.
Brief punchy headline and a big picture. Show the product.
Only around 1 in 6 will read more than the headline. It must grab your target audience. If your headline works you do not need anything else.
If you do not need anything else you can write your headline bigger. The further away you can read your headline from the better.

Tell them when, where and how much, and your website.