[Aleks]

Solely MHO.......If Tesco are providing the best possible product they can for the best possible reasons whether Safeway advertise right outside their door I don't believe that there would be much impact on their business. Customers are discerning in their choices - they are able to make their own judgement of whether it is "morally" correct for Safeway to advertise in this way and will make their choice of where to shop accordingly. If we know we're giving of our best for the best possible reasons we have nothing to fear from the behaviour of others.