I don't know Jon and Wes well, but I suspect they do what they do because they enjoy it, as well as making a few quid. I doubt very much they would sell out to Ceroc if they had the chance.
Ceroc can take the lions share if they like, but as you say, everyone knows which weekenders are run the best & will take their money where they like. Ceroc will have to up their game to keep the punters happy.
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