Seems to still be a bit of confusion over this debate about whether or not Ceroc is the name of a dance.
To put it another way:-
When Ceroc was invented, if the people who invented it hadn't formed a company with the same name and patented it, you'd have probably never heard of phrases such as 'Modern Jive', 'French Jive', 'LeRoc', etc.... But they did, so you do.
Conversly, as I illuded to earlier in the thread, if the first people to do Salsa had started a company with the name and patented it, you'd have Hespanic Jive companies springing up everywhere.
The amusing Irony of all of this is that neither Ceroc (the Company), nor any of the breakaway competitors want what the dance that other companys do to be called Ceroc, but for entirely different reasons. Well I think that it is quite amusing anyway.
At the end of the day though, if you remove all immotive, political and business/financial factors from it all, you are left with a dance called Ceroc (all be it with an ever increasing reportoire of styles coming through).
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